Exclusive Interview with Mike "Kustom" Polk: The Creative Force Behind Countless Hits and 20DollarBeats Success
by Ray Johnson, Founder of 20DollarBeats.com
When I first met Mike Polk, known in the music world as "Kustom," I knew he was one of those rare gems in the industry. I found him on a competitor site (I forget the name) but it wasn't that great and is no longer around. Over the years, Kustom has become a cornerstone of 20DollarBeats.com, delivering beats that inspire artists across genres. His talent has led him to incredible heights—numerous TV placements, collaborations with top-tier artists, and multiple wins in beat contests that put him on the map. Recently, I had the chance to sit down with Kustom to talk about his journey, his experiences, and the magic he brings to 20DollarBeats.
Ray Johnson (RJ): Kustom, it’s awesome to finally sit down and dive into your story. How did you first get started in music production?
Mike "Kustom" Polk (MP): Thanks, Ray! Man, it’s been quite a journey. I actually started dabbling in music production back in high school. I was always that kid who’d be banging on tables, creating beats with whatever I could get my hands on. Eventually, I saved up for my first set of production gear and started learning the ropes. My big break came when I entered a few beat contests online and ended up winning some. That’s when I realized, “Okay, I might actually have something here!”
RJ: And that “something” has turned into quite a career! You’ve been producing for us here at 20DollarBeats for years. How has working with us helped shape your career?
MP: Working with 20DollarBeats has honestly been one of the best moves in my career. It gave me a platform to reach artists all over the world, and it’s kept me sharp. Producing beats for artists on 20DollarBeats, you need to stay versatile, keep up with trends, and always bring something fresh. That environment really shaped me as a producer and helped me land some major placements because of the wide range I’ve built up over the years.
RJ: You’ve done so much, including some impressive TV placements. Can you tell us a bit about that?
MP: Definitely. Getting placements in TV shows is one of the coolest parts of what I do. My beats have been featured in shows across networks—MTV, BET, you name it. One of my first big placements was on a popular MTV show; that opened doors for me. Once you get your foot in the door, and they see you’re reliable and deliver quality beats, it snowballs. These days, it’s almost second nature to get a call saying, “Hey, we need a beat for this episode or that commercial,” and it’s incredibly rewarding to hear your work on TV.
RJ: Beyond TV, you’ve also worked with some heavy hitters in the industry. Who are some of the artists you’ve collaborated with, and what were those experiences like?
MP: Yeah, I’ve been lucky enough to work with some big names. One of my earliest collabs was with Flo Rida, and it was a surreal experience. Here’s a guy who’s had massive global hits, and I was just this guy from New Jersey trying to make it. Working with him taught me a lot about what goes into making a hit record, the kind of energy it takes. I’ve also worked with Ludacris, the Jackie Boys, Erika Ender—the list goes on.
Each artist brings something unique to the table, and it’s a learning experience every time. Shaggy, for example—working with him was such a vibe. He has this infectious energy, and when you’re in the studio with him, it feels like you’re on island time but still getting down to business. They all teach you different things about music and the creative process.
RJ: That’s incredible. And not to mention your work with Erika Ender—she’s a Grammy-winning powerhouse. How was that experience?
MP: Erika is a legend, and it was definitely a high point for me. She’s so passionate about music and has this way of bringing out the best in everyone she works with. Collaborating with her was inspiring. Watching her work reminded me that, no matter how far you go, you’ve got to stay passionate and true to the music. She’s one of those people who walks into a room, and you can just feel her talent. I’m proud to say I got the chance to work with her.
RJ: No doubt, your career is a blend of hard work and some killer connections. What’s one of the things you’re most proud of as a producer?
MP: Good question! I’d say I’m most proud of staying true to myself and my sound. It’s easy to get lost in the industry and start chasing trends, but I’ve always tried to put a bit of “Kustom” in every beat. I’m also really proud of my placements. Every time a beat lands on TV or on a record, it’s a reminder that hard work pays off. And working with you and 20DollarBeats, man, it’s given me the creative freedom to explore sounds and reach a massive audience. That’s something I’m really grateful for.
RJ: What’s your process when you’re creating a new beat? Any rituals or routines that help you get in the zone?
MP: Oh yeah, I’m big on having a routine. I usually start with something simple—just a melody or a drum pattern—and I build from there. I like to keep my workspace clean, too; clutter messes with my head. I’m all about the vibe, so if the room doesn’t feel right, I can’t get into the zone. Once I start building a beat, I let it take me wherever it wants to go. I don’t overthink it too much. Some of the best ideas come from just vibing out and letting things flow.
RJ: That flow definitely comes through in your work. Your beats at 20DollarBeats have helped a ton of artists get their start. Do you have any advice for up-and-coming producers looking to make a name for themselves?
MP: Absolutely. First off, practice. You’ve got to put in the hours if you want to get good. Don’t be afraid to experiment and find your own sound, because that’s what’ll set you apart. And be patient. It takes time to get placements, and sometimes it feels like you’re hitting a wall. But every wall can be broken down with persistence. Lastly, find people to work with who believe in you. 20DollarBeats gave me that platform and believed in my sound, and that support has made a huge difference.
RJ: Kustom, it’s been a pleasure talking with you. Before we wrap up, what’s next for you? Any projects you’re excited about?
MP: Thanks, Ray! Right now, I’m working on expanding into more international collaborations. I’m looking at working with artists from different countries, blending sounds and creating something fresh. And of course, I’m always cooking up new beats for 20DollarBeats, pushing the envelope a little bit with each one. I can’t wait for everyone to hear what’s next.
RJ: We can’t wait, either. Thanks for sharing your story with us, Kustom. You’re a legend in the making, and we’re proud to have you as part of the 20DollarBeats family.
MP: Thank you, Ray. Here’s to many more years of great music and great beats. Let’s keep pushing the boundaries!
And there you have it—Mike "Kustom" Polk, a powerhouse producer whose beats continue to shape the industry. From chart-topping hits to empowering artists around the world, Kustom’s legacy is one of creativity, passion, and grit. Keep an eye on this guy—he’s only just getting started.